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Resources & Articles
How Physician Liaisons Are Working Remotely
Physician liaison marketing has changed during the COVID-19 Pandemic, and many liaisons are wondering... What can I do to be effective or create value for my physicians at this time? What are the strategies I can use as a physician liaison working remotely? If. you...
What is a Physician Liaison?
A Look at the Role of a Physician Liaison Physicians understand the importance of connecting and building relationships with local providers, but with their primary focus on delivering the highest quality of care to their patients, this may fall to the wayside. A...
How To Become A Physician Liaison
Guide to Becoming a Physician Liaison The healthcare world is an ever-changing and exciting industry full of opportunity and various positions. One of the unique career opportunities in the healthcare marketing world is that of physician liaison marketing. What does a...
Starting a Physician Relations Program
10 Tips to a Profitable Physician Relations Program in 2020You’re ready to expand your reach and connect with local referring physicians and there is no better ways to do that then implement a physician relations program! But first, it is important to understand what...
Physician Liaison Marketing: Guide to Building a Successful Program
10 TIPS TO BUILD A SUCCESSFUL PHYSICIAN LIAISON MARKETING PROGRAM "A Year from now you will wish you had started today." Karen LambAre you looking to grow local physician referrals? The healthcare world can be competitive, and as physicians, it can be challenging to...
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Check Out the Latest Podcast Episodes!
How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO #127
Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the...
Digital Advertising Mistakes Healthcare Practices Make w/ Nick Laiuppa #126
Today we had the pleasure of speaking with our Head of Digital Advertising at our agency Intrepy Healthcare Marketing, Nick Laiuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by...
How to Use LinkedIn to Increase B2B Sales w/ Steven Perchikov #125
In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov. Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies...
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