Healthcare Marketing Learning Center
Resources & Articles
Starting a Physician Relations Program
10 Tips to a Profitable Physician Relations Program in 2020You’re ready to expand your reach and connect with local referring physicians and there is no better ways to do that then implement a physician relations program! But first, it is important to understand what...
Physician Liaison Marketing: Guide to Building a Successful Program
10 TIPS TO BUILD A SUCCESSFUL PHYSICIAN LIAISON MARKETING PROGRAM "A Year from now you will wish you had started today." Karen LambAre you looking to grow local physician referrals? The healthcare world can be competitive, and as physicians, it can be challenging to...
Leadership Roles of a Physician Liaison
Main Leadership Roles of a Physician Relations Manager "The difference between ordinary & extraordinary is that little extra." - Jimmy Johnson One of my favorite parts about working as a physician liaison is the ability to take leadership of your program. Physician...
11 Lessons from Liaisons – Tips for New Physician Liaisons
11 Expert Tips From Top Physician Liaisons! “What am I going to say to help convert referrals?” As a new physician liaison, you may be experiencing a multitude of emotions… New physician liaisons may feel excited, nervous, scared, thrilled, eager, overwhelmed,...
The Role Of A Physician Liaison
A Look at the Role of a Physician Liaison Physicians understand the importance of connecting and building relationships with local providers, but with their primary focus on delivering the highest quality of care to their patients, this may fall to the wayside. A...
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Check Out the Latest Podcast Episodes!
Pulling the Curtain Back On Healthcare #117
In today’s episode, co-hosts Kelley & Justin Knott are joined by a very special guest, Dr. Josh Luke, the host of Spend Less On Healthcare. He is known for being America’s healthcare affordability authority as an “edutainer” and keynote speaker. Check out the...
Future of Local SEO #115
Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. In this episode, they discuss marketing, tech, search, analytics, and strategies on how to build traffic to your website via local SEO. Check out the show notes below and download...
LinkedIn Marketing for Doctors #114
Host Kelley Knott and her Co-Host Justin Knott discuss the unique advantages and disadvantages of LinkedIn marketing. From the benefits of LinkedIn Marketing for physicians, how to manage your LinkedIn as a healthcare professional, how to network with other physicians...
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