Physician Liaison University™
Build Relationships. Increase Revenue. Convert Referrals.

The First Online Physician Liaison Training Program

Take the guesswork out of your physician outreach program and invest in your physician liaisons, so they never have to ask again if..."If what I am doing is working?"
JOIN TODAY
PLU Community Members

Finally...Physician Liaison Training on Your Schedule

Now the physician liaison training comes to you, allowing you to train physician liaisons on your schedule, standardize the training for the entire team, and with easy (but highly impactful) training modules helping them every step of the way!

Physician Liaison University is a behind the scenes look of my proven step by step process on how I built multiple 8+figure Physician Liaison Marketing Programs. I go way beyond surface level theory and tips and tricks and dive deep into the actionable steps you can take to build a highly engaged physician referral network.

What My Physician Relations Sales Training Teaches You...

How to Become a Successful Physician Liaison
Creating Your Referral Marketing Plan
How to Confidently Talk to Doctors and Referring Practices
Get Past the Gatekeeper (the secret sauce)
Tracking, Reporting & ROI
Healthcare Marketing Strategies

What My Physician Relations Sales Training Teaches You...

How to Become a Successful Physician Liaison
Creating Your Referral Marketing Plan
How to Confidently Talk to Doctors and Referring Practices
Get Past the Gatekeeper (the secret sauce)
Tracking, Reporting & ROI
Healthcare Marketing Strategies
What Our Liaisons Say:
Kelley has designed Physician Liason University in such a clear, informative way. Whether you are a beginner or a well seasoned Liason, there is expert advice for anyone in Healthcare Marketing.
Holly U. - Physician Liason
KSF Orthopaedic Center, P.A.
The Tools You Need to Succeed
Standardize Training For Your Entire Team
Cloud-Based Training From Anywhere At Anytime
On-going Training and Support via Private Facebook Group
Pricing for Individuals and Team
Apply Training in Real-Time
Training Unique To The Needs Of Your Program
“So awesome. I brought in 200 more patients than the previous rep, and I utilized your advice quite a bit. It works, and the patient increase shows it! Thank you!”
Kaylee C. - Physician Liaison
BECOME A PLU MEMBER
Who Is Physician Liaison Training Ideal For?
Hospital Team of Physician Liaisons Learn More
Private Practice Physician Liaisons Learn More
Individual Physician Liaisons Learn More
“Physician Liaison University is a fantastic program. The program gives users actionable items, along with useful checklists, data, and recommendations that I have personally used to increase referrals to my practices. In addition, the access to private social media groups, along with podcasts and monthly videos, gives you the opportunity to bounce ideas off peers, creating a sense of community amount Liaison professionals.”
Kelly M. - Physician Liaison Ascension Hospital
What Is Covered in the Physician Liaison Training Course?
The Signature Formula of A Physician Liaison
-Find out some of the biggest mistakes physician liaisons make when marketing to doctors and how you can avoid it.

-Discover the simple but crazy effective 3 P Power Plays For Getting Past The Gatekeepers.

-Learn how to Confidently talk to physicians to Convert Patients.
Marketing – to Practice VIPs Checklist to boost referrals.

-Uncover your Physician Liaison Hook this is your unique differentiator so you can soar past the competition.
Creating Your Marketing Blueprint
-Gain the confidence you need to market to physicians and medical practices with a complete Physician Liaison Roadmap so you’re ready when you’re in the field.

-A step-by-step game plan to developing your Practice Audit so you can gain vital feedback from your ideal physician referrals and patients.

-Develop a complete outline with your Strategic Physician Liaison Marketing Gameplan that leads you through every step to building an effective physician relations marketing program for your practice!
Art & Science Of Marketing To Referring Practices
-Earning Your Physician Liaison Medical Marketing Degree (PLMMD) to help direct you to reach goals, understand the effective visit frequency and follow up, and daily responsibilities of a physician liaison.

-To be a successful physician liaison, you must make your claim as an invaluable asset to the referral marketing program anddiscover how to create a real “value” as a physician liaison

-Learn what converts patient referrals with this step-by-step action plan, so you know how to excel.

-How to know if your practice is ready to go full force on building a physician liaison program or start small with 4 Referral Marketing Validation Exercises
Building & Maintaining Strong Referral Relationships
-Everything you need to know about developing a successful follow-up campaign when marketing in the field.

-Implement the best strategies to enhance referral relationships.
6 Clues When To Follow-up ASAP

-Take your marketing to the next level and discover how to expand your network further!
Tracking & Reporting ROI
-Optimize your efforts and learn how to track your marketing properly to improve performance.

-Discover what you need to know about reporting and measuring your ROI.

-Learn how to streamline marketing with an overview marketing report for your physicians.
Bonus Modules
-Complete tutorial for effective digital healthcare marketing strategies for your practice (killer information to have a full 360-degree marketing approach).

-Onboarding A New Physician Module

-Referral Validation Library - Insight from medical doctors for liaisons

-90-Day Marketing Plan for Your Practice to seamlessly hit the ground running with this step-by-step process to boost your marketing!

-How to Handle Negative Feedback Tutorial

-Tech Library and Roadmap
01
The Signature Formula of A Physician Liaison
02
Creating Your Marketing Blueprint
03
Art & Science Of Marketing To Referring Practices
04
Building & Maintaining Strong Referral Relationships
05
Tracking & Reporting ROI
06
Bonuses: Healthcare Marketing Strategies, Onboarding your Physician, Referral Validation Resource library, Training Calendar, and more

Wait...There is Even More in the Course

The value doesn't just top at the modules. We have $1,000s of dollars worth of value packed resources waiting for you!
Live Q&As with Kelley
Ask questions and connect directly with Kelley the course creator via the private Facebook group!
Downloads & Cheatsheets
Why guess when you can download and go! Kelley has built dozens of templates, guides, cheatsheets and resources to get you moving on the path to success!
Referral Validation Resources
Ever wish you could hear from the mouth of a speciality physician exactly who they referrer to, why they refer and how to get back in their office? Kelley has interviewed and documents it all in a value packed library!
SIGN ME UP!

What Your Membership Includes

Access to all 5 Physician Liaison Training Modules Framework and Tech Library ($4,997 Value)
Exclusive Bonus Module ($397 Value): Includes training calendar, negative feedback tutorial, digital marketing guide, and more!
Private- Members Only PLU Facebook Group with Kelley Knott ($497 Value)
LIVE Q & A's and support sessions with Kelley Knott ($597 Value)
HIGH-IMPACT BONUSES ($497 Value) that include physician liaison cheatsheets, guides, checklists, blueprints, and more!
Exclusive "PLU Discounts" on Intrepy Healthcare Marketing services, software, and physician liaison workshops.
In total, that's over $7,000 worth of physician liaison training only available if you enroll and join the active community of Physician Liaison University members

Testimonials

What Options Are There for Training?

Physician Liason University™
Price Per Person : $997
On-going Training & Support
Available on Your Schedule
Unique to Your Proactice and PL Program
Private Physician Liason Community
Seminars & Workshops
Price Per Person : $2,000 - $5,000
*Travel & Study
Unique to Your Proactice and PL Program
In-Person Training
Price Per Person : $10,000 - $25,000
*Travel & Study
Unique to Your Proactice and PL Program
Traditional Sales Training Courses
Price Per Person : $500 - $4,000
On-going Training & Support
Available on Your Schedule
Physician Liason Training
Price Per Person
On-going Training & Support
Available on Your Schedule
Unique to Your Practice and PL Program
Private Physician Liason Community
Physician Liason University™
$997
Seminars & Workshops
$2,000 - $5,000
*Travel & Study
In-Person Training
$10,000 - $25,000
Traditional Sales Training Courses
$500 - $4,000

What Do You Get as a Physician Liaison University™ Member?

Save thousands compared to in-person physician liaison training, workshops, or conferences. Team discounts available!
12 Monthly Payments
Per Month
$100 / month
Access to the Members Only Private Facebook Group
Month 1-Access to modules 1-2
Month 2- Access to modules 3- Bonus
The 90- Day Marketing Plan
30- Day training Calender
Healthcare Digital Marketing Strategies
Referral Resource Library
Physician Liaison University™ course certification and badge
10% of all sales goes to charity
ENROLL & PAY MONTHLY
Pay in Full
1 Time Payment
$997 / pay in full
Save $200
Access to the Members Only Private Facebook Group
Complete Access to all the modules & Bonus
The 90- Day Marketing Plan
30- Day training Calendar
Healthcare Digital Marketing Strategies
Referral Resource Library
Physician Liaison University™ course certification and badge
10% of all sales goes to charity
PAY IN FULL & SAVE
VIP Membership
1 Time Payment
$1,497 / VIP
All Pay in Full Membership, Plus:
Three 20 minute 1-0n-1 personal consulting and Q & A conference calls with consultant, Kelley Knott. Allowing you to ask private and specific questions to help you along the way!
Physician Liaison University™ course certification and badge
Referral Resource Library
10% of all sales goes to charity
Sign up for alerts
Team discounts available 10% - 50% for teams of 3 or more.
Add on in-person group training with Kelley Knott available.

Giving Back 10% of Every Purchase

I believe as entrepreneur we have an obligation to pay it forward. I always knew that there was more to my mission than simply growing my own business but to take those gifts, skills, work, and passion and apply that to a greater cause and making a real difference in the lives of others.

I have been blessed in my life both personally and professionally and now it’s time to give back..

10% of every Physician Liaison University™ purchase is donated to the Yellow Brick Road: The Holden Flynn Foundation to help support those families affected by congenital heart disease.

LEARN ABOUT YBRF

Build Your Resume & Get Certified

Physician Liaison University™ is a resume builder and proves you are a certified and trained physician liaison. Every student who completes the Physician Liaison University™ Program receives the PLU certification for their resume and badge for digital profiles.

GET CERTIFIED

Calculate Your Physician Liaison University™ Investment ROI

We build your online physician liaison training program tailored to your hospital system
  • ?
    The amount of physicians you expect or currently have.
  • ?
    Each license you've purchased has a price of $997.00
  • ?
    The total number of patients you expect to obtain, per month, for the next year.
  • ?
    Please enter a rounded dollar amount, no decimals.

Who I Have Helped

Ear, Nose & Throat
Orthopedics
Oncology
Urology
Rheumatology
Dermatology
Facial Plastic Surgery
Hyperbaric Medicine
OB/GYN
Infectious Disease
IVF Infertility
Pediatric ENT
Pain Management
Audiology
Speech Pathology
Weight Loss Centers
Veins
Podiatry
Ophthalmology
Hypnosis
Sleep Medicine
Concierge Medicine
Cosmetic Dental
Neurology
Course FAQs
How Long Do I Have Access to Physician Liaison University?
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A license gives you full access to the course and private Facebook group for one year from the purchase date. We offer an annual renewal fee to continue to have access to the course.

What Is Your Refund Policy?
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We offer a NO REFUND POLICY for the Physician Liaison University™ Course; ALL sales are final. At the current time, because I provide the course and course materials available for view and download after the purchase, I do not offer refunds to protect the intellectual property provided. To check out our refund policy, you can go to our TERMS & CONDITIONS.

Will Have Time To Take The Course and Work?
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Absolutely! The benefit of a physician liaison education digital Course is that you can take it with your schedule. But make no mistake; this will take work and commitment to see the results you want, no skipping!

What Happens to the Purchased License If the Liaison Leaves the Practice?
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Unfortunately, that can happen! Life moves on even if a liaison moves on or does not work out that has taken PLU. Below is our policy on if a liaison that has purchased a license in your practice leaves.

Inside of 60 Day

If the license was purchased in the last 90 days, we charge a $99 Membership Replacement fee. This includes swapping out the membership login info, full access to the course with a renewed 1 year from date of purchase, and reset of the course progress.

And there must be proof submitted of the termination of employment.

Outside of 60 Days

If the purchase was made more than 90 days ago, then a new license will be required to be purchased in full to gain access to the course again for any other liaison in practice to gain access.

What If The Competition Is Marketing In My Area?
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Perfect! That’s an excellent opportunity to build a stronger referral relationship, take advantage of their missteps and swoop-in.

How Many Hours A Week Should I Invest In Taking The Course?
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Once you’ve enrolled, you will have access to all the modules so you can build your physician liaison marketing program at whatever speed your schedule allows. A reasonable minimum is about 2-3 hours every week, a small-time commitment for the best results.

What If I Don't Have A Physician Liaison?
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Though the course will provide great insight to physicians and healthcare executives, it is built to help physician liaisons apply the material, training strategies, and exercises into action for their program. If you do not have a physician liaison currently to implement the program, I advise you do not purchase the course until you are ready, it is a commitment and created for physician liaisons.

I Have A Team Of 5 or more Physician Liaisons Taking The Course Is There A Discount?
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Yes! To inquire about team training pricing, please email support@kelleyknott.com.

Want Kelley to Train Your Team in Person?

Kelley offers in person training, seminars and workshops that are amazing additions to the course for more dedicated time for the team.HIRE KELLEY

What Do You Get as a Physician Liaison University™ Member?

Save thousands compared to in-person physician liaison training, workshops, or conferences. Team discounts available!
12 Monthly Payments
Per Month
$100 / month
Access to the Members Only Private Facebook Group
Month 1-Access to modules 1-2
Month 2- Access to modules 3- Bonus
The 90- Day Marketing Plan
30- Day training Calender
Healthcare Digital Marketing Strategies
Referral Resource Library
Physician Liaison University™ course certification and badge
10% of all sales goes to charity
ENROLL & PAY MONTHLY
Pay in Full
1 Time Payment
$997 / pay in full
Save $200
Access to the Members Only Private Facebook Group
Complete Access to all the modules & Bonus
The 90- Day Marketing Plan
30- Day training Calendar
Healthcare Digital Marketing Strategies
Referral Resource Library
Physician Liaison University™ course certification and badge
10% of all sales goes to charity
PAY IN FULL & SAVE
VIP Membership
1 Time Payment
$1,497 / VIP
All Pay in Full Membership, Plus:
Three 20 minute 1-0n-1 personal consulting and Q & A conference calls with consultant, Kelley Knott. Allowing you to ask private and specific questions to help you along the way!
Physician Liaison University™ course certification and badge
Referral Resource Library
10% of all sales goes to charity
Sign up for alerts
Team discounts available 10% - 50% for teams of 3 or more.
Add on in-person group training with Kelley Knott available.
"Physician Liaison University™ teaches you everything you didn't know you needed to know in building referral relationships. It teaches you how to effectively build referral relationships without using sweets, lunches, or expensive collateral."
David A., University Hospital Liaison
What is Your Refund Policy?
We offer a NO REFUND POLICY for the Physician Liaison University™ Course; ALL sales are final. At the current time, because I offer the course and course materials available for view and download after purchase, I do not offer refunds to protect the intellectual property provided. To check out our refund policy you can go to our
TERMS & CONDITIONS.

Is PLU Right for Me? Who is a Good Fit...

If you are a new physician liaison ready to learn effective strategies to grow your practice.
If you are an experienced liaison ready for a tune-up or seeking continuing education.
If you have a team of physician liaisons and need standardized training processes.
If you have been interested in growing your physician referrals but have struggled with how to how to do it right.
If you have new physician liaisons to your team that need professional training or existing team members that could use a tune-up.
If you are a new physician liaison ready to learn effective strategies to grow your practice.
If you are an experienced liaison ready for a tune-up or seeking continuing education.
If you have a team of physician liaisons and need standardized training processes.
If you have a team of physician liaisons and need standardized training processes.
If you have a team of physician liaisons and need standardized training processes.

Who PLU Is Not a Good Fit For....

If you are a physician, healthcare professional, or marketing executive that does not have a physician liaison to take the course for your practice or hospital system.
If you are a marketing professional seeking to learn more about physician liaison marketing.
If you are not ready to do the work or make the time commitment to take the course.
Keanu Reeves or Batman
LEARN
What You Will Learn...
Physician Liaison University™ Is The Fast, Fun, & Convenient Way To Learn How To Fast Track & Effectively Grow A Highly Engaged Physician Referral Network …
Execute
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I train my students using my proven step by step process that I used in building multiple 8+ figure physician liaison marketing programs. My step by step process makes it easy to avoid missteps and pitfalls, because I go way beyond surface level theory of physician liaison marketing… I show you the actionable steps it takes to build a highly engaged physician referral network.
Train
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Members have access to all 5 virtual training modules and downloadable resources plus Bonus modules providing a 360-degree healthcare marketing approach. PLU students can use the cheatsheets, guides, and checklists to apply to their marketing in real time. The course is also updated annually to. Always be on top of the current marketing strategies.
Engage
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Ask questions, share insights, challenges, success stories and more with like-minded physician liaisons and Physician Liaison University members. And with members in different specialties and around the country you're sure to find someone who "knows what it's like". PLUS join in on the LIVE Q & A with expert, Kelley Knott.
Expand
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Physician liaisons often have multiple marketing responsibilities and manage both online and offline strategies. In Physician Liaison University™ members also have access to bonus modules teaching effective healthcare marketing strategies designed to help them gain the knowledge to improve social media marketing and the help prioritize digital marketing efforts for their practice.
Save
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Your Physician Liaison University membership entitles you to exclusive deals and discounts on some of the hottest marketing tools and services in the industry.

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