Physician Liaison University™
Build Relationships. Increase Revenue. Convert Referrals.
The First Online Physician Liaison Training Program
Take the guesswork out of your physician outreach program and invest in your physician liaisons, so they never have to ask again if…“If what I am doing is working?”
PLU Community Members
Finally…Physician Liaison Training on Your Schedule
Now the physician liaison training comes to you, allowing you to train physician liaisons on your schedule, standardize the training for the entire team, and with easy (but highly impactful) training modules helping them every step of the way!
Physician Liaison University is a behind the scenes look of my proven step by step process on how I built multiple 8+figure Physician Liaison Marketing Programs. I go way beyond surface level theory and tips and tricks and dive deep into the actionable steps you can take to build a highly engaged physician referral network.
What My Physician Relations Sales Training Teaches You…
- How to Become a Successful Physician Liaison
- Creating Your Referral Marketing Plan
- How to Confidently Talk to Doctors and Referring Practices
- Get Past the Gatekeeper (the secret sauce)
- Tracking, Reporting & ROI
- Healthcare Marketing Strategies
What Our Liaisons Say:
“
Kelley has designed Physician Liaison University in such a clear, informative way. Whether you are a beginner or a well seasoned Liaison, there is expert advice for anyone in Healthcare Marketing.
Holly U. – Physician Liaison
KSF Orthopaedic Center, P.A.
The Tools You Need to Succeed
Cloud-Based Training From Anywhere At Anytime
On-going Training and Support via Private Facebook Group
4
Pricing for Individuals and Team
5
Apply Training in Real-Time
6
Training Unique To The Needs Of Your Program
“
So awesome. I brought in 200 more patients than the previous rep, and I utilized your advice quite a bit. It works, and the patient increase shows it! Thank you!
Kaylee C. – Physician Liaison
Who Is Physician Liaison Training Ideal For?
Hospital Team of Physician Liaisons
Private Practice Physician Liaisons
Individual Physician Liaisons
“
Physician Liaison University is a fantastic program. The program gives users actionable items, along with useful checklists, data, and recommendations that I have personally used to increase referrals to my practices. In addition, the access to private social media groups, along with podcasts and monthly videos, gives you the opportunity to bounce ideas off peers, creating a sense of community amount Liaison professionals.
Kelly M. – Physician Liaison
Ascension Hospital
What Is Covered in the Physician Liaison Training Course?
The Signature Formula of A Physician Liaison
Now the physician liaison training comes to you, allowing you to train physician liaisons on your schedule, standardize the training for the entire team, and with easy (but highly impactful) training modules helping them every step of the way!
Physician Liaison University is a behind the scenes look of my proven step by step process on how I built multiple 8+figure Physician Liaison Marketing Programs. I go way beyond surface level theory and tips and tricks and dive deep into the actionable steps you can take to build a highly engaged physician referral network.
Creating Your Marketing Blueprint
Gain the confidence you need to market to physicians and medical practices with a complete Physician Liaison Roadmap so you’re ready when you’re in the field.
A step-by-step game plan to developing your Practice Audit so you can gain vital feedback from your ideal physician referrals and patients.
Develop a complete outline with your Strategic Physician Liaison Marketing Gameplan that leads you through every step to building an effective physician relations marketing program for your practice!
Art & Science Of Marketing To Referring Practices
Earning Your Physician Liaison Medical Marketing Degree (PLMMD) to help direct you to reach goals, understand the effective visit frequency and follow up, and daily responsibilities of a physician liaison.
To be a successful physician liaison, you must make your claim as an invaluable asset to the referral marketing program and discover how to create a real “value” as a physician liaison
Learn what converts patient referrals with this step-by-step action plan, so you know how to excel.
How to know if your practice is ready to go full force on building a physician liaison program or start small with 4 Referral Marketing Validation Exercises
Building & Maintaining Strong Referral Relationships
Everything you need to know about developing a successful follow-up campaign when marketing in the field.
Implement the best strategies to enhance referral relationships.
6 Clues When To Follow-up ASAP
Take your marketing to the next level and discover how to expand your network further!
Tracking & Reporting ROI
Optimize your efforts and learn how to track your marketing properly to improve performance.
Discover what you need to know about reporting and measuring your ROI.
Learn how to streamline marketing with an overview marketing report for your physicians.
Bonus Modules
Complete tutorial for effective digital healthcare marketing strategies for your practice (killer information to have a full 360-degree marketing approach).
Onboarding A New Physician Module
Referral Validation Library – Insight from medical doctors for liaisons
90-Day Marketing Plan for Your Practice to seamlessly hit the ground running with this step-by-step process to boost your marketing!
How to Handle Negative Feedback Tutorial
Tech Library and Roadmap
Wait…There is Even More in the Course
-
Live Q&As with Kelley
Ask questions and connect directly with Kelley the course creator via the private Facebook group!
-
Downloads & Cheatsheets
Why guess when you can download and go! Kelley has built dozens of templates, guides, cheatsheets and resources to get you moving on the path to success!
-
Referral Validation Resources
Ever wish you could hear from the mouth of a speciality physician exactly who they referrer to, why they refer and how to get back in their office? Kelley has interviewed and documents it all in a value packed library!
What Your Membership Includes
- Access to all 5 Physician Liaison Training Modules Framework and Tech Library ($4,997 Value)
- Exclusive Bonus Module ($397 Value): Includes training calendar, negative feedback tutorial, digital marketing guide, and more!
- Private- Members Only PLU Facebook Group with Kelley Knott ($497 Value)
- LIVE Q & A’s and support sessions with Kelley Knott ($597 Value)
- HIGH-IMPACT BONUSES ($497 Value) that include physician liaison cheatsheets, guides, checklists, blueprints, and more!
- Exclusive “PLU Discounts” on Intrepy Healthcare Marketing services, software, and physician liaison workshops.
In total, that’s over $7,000 worth of physician liaison training only available if you enroll and join the active community of Physician Liaison University members
What Options Are There for Training?
Physician Liason Training | Price Per Person | On-going Training & Support | Available on Your Schedule | Unique to Your Practice and PL Program | Private Physician Liason Community |
Physician Liason University™ | $997 | ✓ | ✓ | ✓ | ✓ |
Seminars & Workshops | $2,000 - $5,000 | x | x | ✓ | x |
In-Person Training | $10,000 - $25,000 | x | x | ✓ | x |
Traditional Sales Training Courses | $500 - $4,000 | ✓ | ✓ | x | x |
Giving Back 10% of Every Purchase
I believe as entrepreneur we have an obligation to pay it forward. I always knew that there was more to my mission than simply growing my own business but to take those gifts, skills, work, and passion and apply that to a greater cause and making a real difference in the lives of others.
I have been blessed in my life both personally and professionally and now it’s time to give back..
10% of every Physician Liaison University™ purchase is donated to the Yellow Brick Road: The Holden Flynn Foundation to help support those families affected by congenital heart disease.
Build Your Resume & Get Certified
Physician Liaison University™ is a resume builder and proves you are a certified and trained physician liaison. Every student who completes the Physician Liaison University™ Program receives the PLU certification for their resume and badge for digital profiles.
Who I Have Helped
- Ear, Nose & Throat
- Orthopedics
- Oncology
- Urology
- Rheumatology
- Dermatology
- Facial Plastic Surgery
- Hyperbaric Medicine
- OB/GYN
- Infectious Disease
- IVF Infertility
- Pediatric ENT
- Pain Management
- Audiology
- Speech Pathology
- Weight Loss Centers
- Veins
- Podiatry
- Ophthalmology
- Hypnosis
- Sleep Medicine
- Concierge Medicine
- Cosmetic Dental
- Neurology
Course FAQs
How Long Do I Have Access to Physician Liaison University?
What Is Your Refund Policy?
Will Have Time To Take The Course and Work?
What Happens to the Purchased License If the Liaison Leaves the Practice?
Inside of 60 Day
If the license was purchased in the last 90 days, we charge a $99 Membership Replacement fee. This includes swapping out the membership login info, full access to the course with a renewed 1 year from date of purchase, and reset of the course progress.
And there must be proof submitted of the termination of employment.
Outside of 60 Days
If the purchase was made more than 90 days ago, then a new license will be required to be purchased in full to gain access to the course again for any other liaison in practice to gain access.
What If The Competition Is Marketing In My Area?
How Many Hours A Week Should I Invest In Taking The Course?
What If I Don't Have A Physician Liaison?
I Have A Team Of 5 or more Physician Liaisons Taking The Course Is There A Discount?
Want Kelley to Train Your Team in Person?
“
Physician Liaison University™ teaches you everything you didn’t know you needed to know in building referral relationships. It teaches you how to effectively build referral relationships without using sweets, lunches, or expensive collateral.
David A., University Hospital Liaison
What is Your Refund Policy?
TERMS & CONDITIONS.
Is PLU Right for Me? Who is a Good Fit…
- If you are a new physician liaison ready to learn effective strategies to grow your practice.
- If you are an experienced liaison ready for a tune-up or seeking continuing education.
- If you have a team of physician liaisons and need standardized training processes.
- If you have been interested in growing your physician referrals but have struggled with how to how to do it right.
- If you have new physician liaisons to your team that need professional training or existing team members that could use a tune-up.
Who PLU Is Not a Good Fit For….
- If you are a physician, healthcare professional, or marketing executive that does not have a physician liaison to take the course for your practice or hospital system.
- If you are a marketing professional seeking to learn more about physician liaison marketing.
- If you are not ready to do the work or make the time commitment to take the course.
- Keanu Reeves or Batman
What You Will Learn…
Execute
I train my students using my proven step by step process that I used in building multiple 8+ figure physician liaison marketing programs. My step by step process makes it easy to avoid missteps and pitfalls, because I go way beyond surface level theory of physician liaison marketing… I show you the actionable steps it takes to build a highly engaged physician referral network.
Train
Members have access to all 5 virtual training modules and downloadable resources plus Bonus modules providing a 360-degree healthcare marketing approach. PLU students can use the cheatsheets, guides, and checklists to apply to their marketing in real time. The course is also updated annually to. Always be on top of the current marketing strategies.
Engage
Ask questions, share insights, challenges, success stories and more with like-minded physician liaisons and Physician Liaison University members. And with members in different specialties and around the country you’re sure to find someone who “knows what it’s like”. PLUS join in on the LIVE Q & A with expert, Kelley Knott.
Expand
Physician liaisons often have multiple marketing responsibilities and manage both online and offline strategies. In Physician Liaison University™ members also have access to bonus modules teaching effective healthcare marketing strategies designed to help them gain the knowledge to improve social media marketing and the help prioritize digital marketing efforts for their practice.
Save
Your Physician Liaison University membership entitles you to exclusive deals and discounts on some of the hottest marketing tools and services in the industry.
Join the PLU Community
Have Questions or Need Help Ordering?