Physician Liaison University™

Build Relationships. Increase Revenue. Convert Referrals.

The First Online Physician Liaison Training Program

Take the guesswork out of your physician outreach program and invest in your physician liaisons, so they never have to ask again if…“If what I am doing is working?”

PLU Community Members

Finally…Physician Liaison Training on Your Schedule

Now the physician liaison training comes to you, allowing you to train physician liaisons on your schedule, standardize the training for the entire team, and with easy (but highly impactful) training modules helping them every step of the way!

Physician Liaison University is a behind the scenes look of my proven step by step process on how I built multiple 8+figure Physician Liaison Marketing Programs. I go way beyond surface level theory and tips and tricks and dive deep into the actionable steps you can take to build a highly engaged physician referral network.

What My Physician Relations Sales Training Teaches You…

  • How to Become a Successful Physician Liaison
  • Creating Your Referral Marketing Plan
  • How to Confidently Talk to Doctors and Referring Practices
  • Get Past the Gatekeeper (the secret sauce)
  • Tracking, Reporting & ROI
  • Healthcare Marketing Strategies

What Our Liaisons Say:

Kelley has designed Physician Liaison University in such a clear, informative way. Whether you are a beginner or a well seasoned Liaison, there is expert advice for anyone in Healthcare Marketing.

Holly U. – Physician Liaison
KSF Orthopaedic Center, P.A.

The Tools You Need to Succeed

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Standardize Training For Your Entire Team
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Cloud-Based Training From Anywhere At Anytime

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On-going Training and Support via Private Facebook Group

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Pricing for Individuals and Team

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Apply Training in Real-Time

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Training Unique To The Needs Of Your Program

So awesome. I brought in 200 more patients than the previous rep, and I utilized your advice quite a bit. It works, and the patient increase shows it! Thank you!

Kaylee C. – Physician Liaison

Who Is Physician Liaison Training Ideal For?

Hospital Team of Physician Liaisons

Private Practice Physician Liaisons

Individual Physician Liaisons

Physician Liaison University is a fantastic program. The program gives users actionable items, along with useful checklists, data, and recommendations that I have personally used to increase referrals to my practices. In addition, the access to private social media groups, along with podcasts and monthly videos, gives you the opportunity to bounce ideas off peers, creating a sense of community amount Liaison professionals.

Kelly M. – Physician Liaison
Ascension Hospital

What Is Covered in the Physician Liaison Training Course?

The Signature Formula of A Physician Liaison

Now the physician liaison training comes to you, allowing you to train physician liaisons on your schedule, standardize the training for the entire team, and with easy (but highly impactful) training modules helping them every step of the way!

Physician Liaison University is a behind the scenes look of my proven step by step process on how I built multiple 8+figure Physician Liaison Marketing Programs. I go way beyond surface level theory and tips and tricks and dive deep into the actionable steps you can take to build a highly engaged physician referral network.

Creating Your Marketing Blueprint

Gain the confidence you need to market to physicians and medical practices with a complete Physician Liaison Roadmap so you’re ready when you’re in the field.

A step-by-step game plan to developing your Practice Audit so you can gain vital feedback from your ideal physician referrals and patients.

Develop a complete outline with your Strategic Physician Liaison Marketing Gameplan that leads you through every step to building an effective physician relations marketing program for your practice!

Art & Science Of Marketing To Referring Practices

Earning Your Physician Liaison Medical Marketing Degree (PLMMD) to help direct you to reach goals, understand the effective visit frequency and follow up, and daily responsibilities of a physician liaison.

To be a successful physician liaison, you must make your claim as an invaluable asset to the referral marketing program and discover how to create a real “value” as a physician liaison

Learn what converts patient referrals with this step-by-step action plan, so you know how to excel.

How to know if your practice is ready to go full force on building a physician liaison program or start small with 4 Referral Marketing Validation Exercises

Building & Maintaining Strong Referral Relationships

Everything you need to know about developing a successful follow-up campaign when marketing in the field.

Implement the best strategies to enhance referral relationships.
6 Clues When To Follow-up ASAP

Take your marketing to the next level and discover how to expand your network further!

Tracking & Reporting ROI

Optimize your efforts and learn how to track your marketing properly to improve performance.

Discover what you need to know about reporting and measuring your ROI.

Learn how to streamline marketing with an overview marketing report for your physicians.

Bonus Modules

Complete tutorial for effective digital healthcare marketing strategies for your practice (killer information to have a full 360-degree marketing approach).

Onboarding A New Physician Module

Referral Validation Library – Insight from medical doctors for liaisons

90-Day Marketing Plan for Your Practice to seamlessly hit the ground running with this step-by-step process to boost your marketing!

How to Handle Negative Feedback Tutorial

Tech Library and Roadmap

Wait…There is Even More in the Course

The value doesn’t just top at the modules. We have $1,000s of dollars worth of value packed resources waiting for you!
  • Live Q&As with Kelley

    Ask questions and connect directly with Kelley the course creator via the private Facebook group!

  • Downloads & Cheatsheets

    Why guess when you can download and go! Kelley has built dozens of templates, guides, cheatsheets and resources to get you moving on the path to success!

  • Referral Validation Resources

    Ever wish you could hear from the mouth of a speciality physician exactly who they referrer to, why they refer and how to get back in their office? Kelley has interviewed and documents it all in a value packed library!

What Your Membership Includes

  • Access to all 5 Physician Liaison Training Modules Framework and Tech Library ($4,997 Value)
     
  • Exclusive Bonus Module ($397 Value): Includes training calendar, negative feedback tutorial, digital marketing guide, and more!
     
  • Private- Members Only PLU Facebook Group with Kelley Knott ($497 Value)
     
  • LIVE Q & A’s and support sessions with Kelley Knott ($597 Value)
     
  • HIGH-IMPACT BONUSES ($497 Value) that include physician liaison cheatsheets, guides, checklists, blueprints, and more!
     
  • Exclusive “PLU Discounts” on Intrepy Healthcare Marketing services, software, and physician liaison workshops.

In total, that’s over $7,000 worth of physician liaison training only available if you enroll and join the active community of Physician Liaison University members

Testimonials
social proof physician liaison

What Options Are There for Training?

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Physician Liason Training

Price Per Person

On-going Training & Support

Available on Your Schedule

Unique to Your Practice and PL Program

Private Physician Liason Community

Physician Liason Universityâ„¢

$997

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Seminars & Workshops

$2,000 - $5,000
*Travel & Study

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x

✓

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In-Person Training

$10,000 - $25,000

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x

✓

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Traditional Sales Training Courses

$500 - $4,000

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What Do You Get as a Physician Liaison University™ Member?
Save thousands compared to in-person physician liaison training, workshops, or conferences. Team discounts available!
Team discounts available 10% – 50% for teams of 3 or more. Add on in-person group training with Kelley Knott available.

Giving Back 10% of Every Purchase

I believe as entrepreneur we have an obligation to pay it forward. I always knew that there was more to my mission than simply growing my own business but to take those gifts, skills, work, and passion and apply that to a greater cause and making a real difference in the lives of others.

I have been blessed in my life both personally and professionally and now it’s time to give back..

10% of every Physician Liaison University™ purchase is donated to the Yellow Brick Road: The Holden Flynn Foundation to help support those families affected by congenital heart disease.

Build Your Resume & Get Certified

Physician Liaison University™ is a resume builder and proves you are a certified and trained physician liaison. Every student who completes the Physician Liaison University™ Program receives the PLU certification for their resume and badge for digital profiles.

Who I Have Helped

  • Ear, Nose & Throat
  • Orthopedics
  • Oncology
  • Urology
  • Rheumatology
  • Dermatology
  • Facial Plastic Surgery
  • Hyperbaric Medicine
  • OB/GYN
  • Infectious Disease
  • IVF Infertility
  • Pediatric ENT
  • Pain Management
  • Audiology
  • Speech Pathology
  • Weight Loss Centers
  • Veins
  • Podiatry
  • Ophthalmology
  • Hypnosis
  • Sleep Medicine
  • Concierge Medicine
  • Cosmetic Dental
  • Neurology

Course FAQs

How Long Do I Have Access to Physician Liaison University?
A license gives you full access to the course and private Facebook group for one year from the purchase date. We offer an annual renewal fee to continue to have access to the course.
What Is Your Refund Policy?
We offer a NO REFUND POLICY for the Physician Liaison University™ Course; ALL sales are final. At the current time, because I provide the course and course materials available for view and download after the purchase, I do not offer refunds to protect the intellectual property provided. To check out our refund policy, you can go to our TERMS & CONDITIONS.
Will Have Time To Take The Course and Work?
Absolutely! The benefit of a physician liaison education digital Course is that you can take it with your schedule. But make no mistake; this will take work and commitment to see the results you want, no skipping!
What Happens to the Purchased License If the Liaison Leaves the Practice?
Unfortunately, that can happen! Life moves on even if a liaison moves on or does not work out that has taken PLU. Below is our policy on if a liaison that has purchased a license in your practice leaves.

Inside of 60 Day

If the license was purchased in the last 90 days, we charge a $99 Membership Replacement fee. This includes swapping out the membership login info, full access to the course with a renewed 1 year from date of purchase, and reset of the course progress.

And there must be proof submitted of the termination of employment.

Outside of 60 Days

If the purchase was made more than 90 days ago, then a new license will be required to be purchased in full to gain access to the course again for any other liaison in practice to gain access.

What If The Competition Is Marketing In My Area?
Perfect! That’s an excellent opportunity to build a stronger referral relationship, take advantage of their missteps and swoop-in.
How Many Hours A Week Should I Invest In Taking The Course?
Once you’ve enrolled, you will have access to all the modules so you can build your physician liaison marketing program at whatever speed your schedule allows. A reasonable minimum is about 2-3 hours every week, a small-time commitment for the best results.
What If I Don't Have A Physician Liaison?
Though the course will provide great insight to physicians and healthcare executives, it is built to help physician liaisons apply the material, training strategies, and exercises into action for their program. If you do not have a physician liaison currently to implement the program, I advise you do not purchase the course until you are ready, it is a commitment and created for physician liaisons.
I Have A Team Of 5 or more Physician Liaisons Taking The Course Is There A Discount?
Yes! To inquire about team training pricing, please email support@kelleyknott.com.

Want Kelley to Train Your Team in Person?

Kelley offers in person training, seminars and workshops that are amazing additions to the course for more dedicated time for the team.
What Do You Get as a Physician Liaison University™ Member?
Save thousands compared to in-person physician liaison training, workshops, or conferences. Team discounts available!
Team discounts available 10% – 50% for teams of 3 or more. Add on in-person group training with Kelley Knott available.

Physician Liaison University™ teaches you everything you didn’t know you needed to know in building referral relationships. It teaches you how to effectively build referral relationships without using sweets, lunches, or expensive collateral.

David A., University Hospital Liaison

What is Your Refund Policy?

We offer a NO REFUND POLICY for the Physician Liaison University™ Course; ALL sales are final. At the current time, because I offer the course and course materials available for view and download after purchase, I do not offer refunds to protect the intellectual property provided. To check out our refund policy you can go to our
TERMS & CONDITIONS.

Is PLU Right for Me? Who is a Good Fit…

  • If you are a new physician liaison ready to learn effective strategies to grow your practice.
     
  • If you are an experienced liaison ready for a tune-up or seeking continuing education.
     
  • If you have a team of physician liaisons and need standardized training processes.
     
  • If you have been interested in growing your physician referrals but have struggled with how to how to do it right.
     
  • If you have new physician liaisons to your team that need professional training or existing team members that could use a tune-up.

Who PLU Is Not a Good Fit For….

  • If you are a physician, healthcare professional, or marketing executive that does not have a physician liaison to take the course for your practice or hospital system.
     
  • If you are a marketing professional seeking to learn more about physician liaison marketing.
     
  • If you are not ready to do the work or make the time commitment to take the course.
     
  • Keanu Reeves or Batman

What You Will Learn…

Physician Liaison University™ Is The Fast, Fun, & Convenient Way To Learn How To Fast Track & Effectively Grow A Highly Engaged Physician Referral Network
1

Execute

I train my students using my proven step by step process that I used in building multiple 8+ figure physician liaison marketing programs. My step by step process makes it easy to avoid missteps and pitfalls, because I go way beyond surface level theory of physician liaison marketing… I show you the actionable steps it takes to build a highly engaged physician referral network.

2

Train

Members have access to all 5 virtual training modules and downloadable resources plus Bonus modules providing a 360-degree healthcare marketing approach. PLU students can use the cheatsheets, guides, and checklists to apply to their marketing in real time. The course is also updated annually to. Always be on top of the current marketing strategies.

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Engage

Ask questions, share insights, challenges, success stories and more with like-minded physician liaisons and Physician Liaison University members. And with members in different specialties and around the country you’re sure to find someone who “knows what it’s like”. PLUS join in on the LIVE Q & A with expert, Kelley Knott.

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Expand

Physician liaisons often have multiple marketing responsibilities and manage both online and offline strategies. In Physician Liaison University™ members also have access to bonus modules teaching effective healthcare marketing strategies designed to help them gain the knowledge to improve social media marketing and the help prioritize digital marketing efforts for their practice.

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Save

Your Physician Liaison University membership entitles you to exclusive deals and discounts on some of the hottest marketing tools and services in the industry.

Join the PLU Community

Ready to get started with the leading online training program for liaisons? Get certified.

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