Meet Kelley Knott
I Do What I Love, And It ShowsâŠ
I train physician liaisons on the actionable steps they can take to implement profitable physician liaison marketing programs. I help physicians, hospitals, and healthcare professionals increase local physician referrals and scale their practice all while they focus on what they love, patient care.
I LOVE getting to engage and work every day with the amazing community of physician liaisons and physicians that I have built inside Physician Liaison Universityâą.
A group of physician liaisons sharing insights, challenges, tips, resources, networking, and supporting each other.
And of course, how to explode physician referrals!
Healthcare Is In My Blood
To say I grew up in the healthcare world is an understatementâŠ
From my grandfather, uncle, and brother in orthopedic surgeryâŠ
To cousins that are OB-GYN physicians, trauma PA, first responders, and medical sales.
Even my mother was a medical illustrator for nationally known medical textbooks & journal publications for over 30 yearsâŠ
âŠshe was always in the OR or meeting with physicians.
Which meant I grew up in countless medical practices and waiting roomsâŠ. playing, working on my schoolwork, and waiting. Whether it was waitingâŠ
waiting for my grandfather to finish seeing patientsâŠ
Or my mother to leave the OR.
It was this introduction to healthcare early on that intrigued me.
Unlike other little girls, I never was the one to be âgrossed outâ or shy away from the blood, guts, and gore of medicine.
It was the opposite. I was amazed and intrigued.
Today healthcare, surgery, and all things medical is still the topic at all family dinnersâŠwarranted or not. đ
And I wouldnât have it any other way!
I combined my passion for healthcare and marketing and paved a path all my ownâŠ
I love what I doâŠI love working in healthcareâŠI love working with physicians⊠and I love making a difference!
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From Physician Liaison To CEOâŠ
Before I was ever a CEO of an award-winning healthcare marketing agencyâŠ
I was the âboots on the ground girlââŠ
I was a physician liaison, out in the field marketing making connections and building a large network of physicians.
- I had built multiple 8+ figure physician liaison marketing programs
- I successfully trained physician liaisons using my proven step by step process
- Built a personal network of thousands of physicians
- Gained first-hand knowledge of physician pain points, patient experiences, and other medical marketing initiatives to attract patients.
I learned what works and what doesnât work in the world of medical marketing, physician liaison marketing, and how to scale medical practices and increase revenue!
Over 20 National and Internationally Recognized Awards Including TOP HEALTHCARE MARKETING Agency in the NationâŠ
My agency, Intrepy Healthcare Marketing has received over 20 Healthcare Marketing Awards just in 2019
At the Beginning, as a Physician Liaison, I Had a Lot of Questions, and It Wasnât Always Easy
I didnât just jump into my new role as a physician liaison and have this overflowing network of physicians lining up to meet me, let alone refer.
Every âmini victoryâ was hit with a new challenge and more questionsâŠ
- âHow am I going to track my marketing?â
- âWhat do I say?â
- âHow am I ever going to get past the front desk?â
And even some self-doubt, constant rejection and âWe donât see repsâ from gatekeepersâŠ
Accompanied by defeated attempts to develop concrete marketing plans, and a crippling sense of âis what I am doing working?â
Long hours out in the field met with late-night hours in front of the computer of data entry attempting to create some structure and organization.
All the while, feeling like Iâm on an island by myself trying to figure it all outâŠ
Blind Marketing…
I had painful âDelivery Girlâ days where I lugged in heavy boxes of treats all in an attempt to hopefully be granted access back.
And a list of referring physicians and practices that I had built a relationship with so small I could name them off.
And when I finally started to get some traction, I realized I had gone about it all wrongâŠ
I was burning myself out, making treat deliveries and after-hours work all to say I was âbuilding physician referral relationships.â
Trying to balance my physician liaison responsibilities and other marketing responsibilities for the practice.
But in actuality, I was just like every other medical sales and pharmaceutical rep in the field and not differentiating myself or adding real value.
I didnât like what I was doing, and I wasnât genuinely me, but just following what everyone else had done and what I was told âworks.â
So, it was time for a change and time to take action!
I Discovered That Building Physician Referral Relationships Did Not Have To Mean Late Night Hours, Blind Marketing, Or Expensive lunches and TreatsâŠ
In fact, it was quite the opposite. I needed to STANDOUT and create REAL VALUE for my referring physicians.
So I went back to the drawing board, dedicated myself, challenged myself, and learned how to create profitable physician referrals relationships and scale. I learnedâŠ
- How to bypass the gatekeepers without candy, expensive lunches, treats or gimmicks
- How to use data, what data I needed, and measure ROI
- What to say and how to confidently talk to referring physicians to convert patients
- How to build strong physician referral relationships that last
- How to quickly and easily track my marketing
- And how to easily create strategic marketing game plans that keep me organized and deliver results
And after I had figured this outâŠ
I Discovered How To Amplify & Streamline Those Efforts So I Never Had To Question Or Guess If What I Was Doing Was Working AgainâŠ
And My favorite Part IsâŠ
I was building multiple 8+ figure physician liaison marketing programs and loving every second of it!
How?
By optimizing, amplifying, and automating my step by step processesâŠ
I Have Developed a Reputation For Building A Marketing Program That Converts Patients.
Not just âtips and tricksââŠ
But an actionable step by step process that dives deep into the strategies, tools, and resources, that it takes to build profitable physician referral relationships.
All without the âtreat deliveriesâ and the feeling of overwhelm or crippling physician liaison burnout.
I have shown physician liaisons not only how to do it and apply it to their program. But also HOW TO DO IT BETTER than the competition, without having them pay $5,000 to $15,000 and travel all for a 2 to 3 day condensed training workshop.
I am able to do this because Iâve been there.
I teach my physician liaisons from experience and what I know works.
I teach my students using my experience and my personal step by step process when building multiple 8+ figure physician liaison marketing programs thatâŠ
âŠdonât rely on late-night hours, expensive software, or cookies and treats to get a referring practiceâs attention.
My physician liaison training helps my students customize and standardize physician liaison training, so NO MORE inconsistent training or starts and stops.
If you can relate and want to learn more on how to get started right away, check out one of my helpful cheatsheets.
Paying It ForwardâŠ
âTry Not To Be A Person of Success, But Rather Try To Become A Person Of Value.â -Albert Einstein
I believe as entrepreneur we have an obligation to pay it forward.
I always knew that there was more to my mission than simply growing my own business but to take those gifts, skills, work, and passion and apply that to a greater cause and making a real difference in the lives of others.
I have been blessed in my life both personally and professionally and now itâs time to give back.
Goals
Yellow Brick Road: The Holden Flynn Foundation seeks to serve the community through raising awareness for congenital heart disease, supporting those children and families affected by the illness, enriching the lives of critically ill children through our wagon project, and looking ahead towards the eradication of CHD.
Are You Ready To Take The Real ACTIONABLE STEPS It Takes To Build A Profitable Physician Liaison Marketing Program? Are You Ready To Create Consistency In Your Physician Liaison Marketing Program And Invest In Yourself to become an Invaluable Asset For Your Practice?
Are you ready to commit and put in the work it takes?
Of course, you are, thatâs why youâre here!
Thatâs why youâve been pushing it out into the field (hoping that your delivery days will come to an end)
Thatâs why youâve invested so many hours and money trying to make this physician liaison marketing thing start bringing in new patients.
If youâre reading this, then youâve confirmed that youâre willing to put in the work in the field, you just want to make sure youâre doing WHAT IT TAKES TO BE BETTER WHEN IT MATTERS MOST.