Meet Kelley Knott
I Do What I Love, And It Shows…
I train physician liaisons on the actionable steps they can take to implement profitable physician liaison marketing programs. I help physicians, hospitals, and healthcare professionals increase local physician referrals and scale their practice all why they focus on what they love, patient care.
I LOVE getting to engage and work every day with the amazing community of physician liaisons and physicians that I have built inside Physician Liaison University™.
A group of physician liaisons sharing insights, challenges, tips, resources, networking, and supporting each other.
And of course, how to explode physician referrals!
Healthcare Is In My Blood
To say I grew up in the healthcare world is an understatement…
From my grandfather, uncle, and brother in orthopedic surgery…
To cousins that are OB-GYN physicians, trauma PA, first responders, and medical sales.
Even my mother was a medical illustrator for nationally known medical textbooks & journal publications for over 30 years…
…she was always in the OR or meeting with physicians.
Which meant I grew up in countless medical practices and waiting rooms…. playing, working on my schoolwork, and waiting. Whether it was waiting…
waiting for my grandfather to finish seeing patients…
Or my mother to leave the OR.
It was this introduction to healthcare early on that intrigued me.
Unlike other little girls, I never was the one to be “grossed out” or shy away from the blood, guts, and gore of medicine.
It was the opposite. I was amazed and intrigued.
Today healthcare, surgery, and all things medical is still the topic at all family dinners…warranted or not. 😉
And I wouldn’t have it any other way!
I combined my passion for healthcare and marketing and paved a path all my own…
I love what I do…I love working in healthcare…I love working with physicians… and I love making a difference!
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From Physician Liaison To CEO…
Before I was ever a CEO of an award-winning healthcare marketing agency…
I was the “boots on the ground girl”…
I was a physician liaison, out in the field marketing making connections and building a large network of physicians.
- I had built multiple 8+ figure physician liaison marketing programs
- I successfully trained physician liaisons using my proven step by step process
- Built a personal network of thousands of physicians
- Gained first-hand knowledge of physician pain points, patient experiences, and other medical marketing initiatives to attract patients.
I learned what works and what doesn’t work in the world of medical marketing, physician liaison marketing, and how to scale medical practices and increase revenue!
Over 20 National and Internationally Recognized Awards Including TOP HEALTHCARE MARKETING Agency in the Nation…
My agency, Intrepy Healthcare Marketing has received over 20 Healthcare Marketing Awards just in 2019
At the Beginning, as a Physician Liaison, I Had a Lot of Questions, and It Wasn’t Always Easy
I didn’t just jump into my new role as a physician liaison and have this overflowing network of physicians lining up to meet me, let alone refer.
Every “mini victory” was hit with a new challenge and more questions…
- “How am I going to track my marketing?”
- “What do I say?”
- “How am I ever going to get past the front desk?”
And even some self-doubt, constant rejection and “We don’t see reps” from gatekeepers…
Accompanied by defeated attempts to develop concrete marketing plans, and a crippling sense of “is what I am doing working?”
Long hours out in the field met with late-night hours in front of the computer of data entry attempting to create some structure and organization.
All the while, feeling like I’m on an island by myself trying to figure it all out…
Blind Marketing…
I had painful “Delivery Girl” days where I lugged in heavy boxes of treats all in an attempt to hopefully be granted access back.
And a list of referring physicians and practices that I had built a relationship with so small I could name them off.
And when I finally started to get some traction, I realized I had gone about it all wrong…
I was burning myself out, making treat deliveries and after-hours work all to say I was “building physician referral relationships.”
Trying to balance my physician liaison responsibilities and other marketing responsibilities for the practice.
But in actuality, I was just like every other medical sales and pharmaceutical rep in the field and not differentiating myself or adding real value.
I didn’t like what I was doing, and I wasn’t genuinely me, but just following what everyone else had done and what I was told “works.”
So, it was time for a change and time to take action!
I Discovered That Building Physician Referral Relationships Did Not Have To Mean Late Night Hours, Blind Marketing, Or Expensive lunches and Treats…
In fact, it was quite the opposite. I needed to STANDOUT and create REAL VALUE for my referring physicians.
So I went back to the drawing board, dedicated myself, challenged myself, and learned how to create profitable physician referrals relationships and scale. I learned…
- How to bypass the gatekeepers without candy, expensive lunches, treats or gimmicks
- How to use data, what data I needed, and measure ROI
- What to say and how to confidently talk to referring physicians to convert patients
- How to build strong physician referral relationships that last
- How to quickly and easily track my marketing
- And how to easily create strategic marketing game plans that keep me organized and deliver results
And after I had figured this out…
I Discovered How To Amplify & Streamline Those Efforts So I Never Had To Question Or Guess If What I Was Doing Was Working Again…
And My favorite Part Is…
I was building multiple 8+ figure physician liaison marketing programs and loving every second of it!
How?
By optimizing, amplifying, and automating my step by step processes…
I Have Developed a Reputation For Building A Marketing Program That Converts Patients.
Not just “tips and tricks”…
But an actionable step by step process that dives deep into the strategies, tools, and resources, that it takes to build profitable physician referral relationships.
All without the “treat deliveries” and the feeling of overwhelm or crippling physician liaison burnout.
I have shown physician liaisons not only how to do it and apply it to their program. But also HOW TO DO IT BETTER than the competition, without having them pay $5,000 to $15,000 and travel all for a 2 to 3 day condensed training workshop.
I am able to do this because I’ve been there.
I teach my physician liaisons from experience and what I know works.
I teach my students using my experience and my personal step by step process when building multiple 8+ figure physician liaison marketing programs that…
…don’t rely on late-night hours, expensive software, or cookies and treats to get a referring practice’s attention.
My physician liaison training helps my students customize and standardize physician liaison training, so NO MORE inconsistent training or starts and stops.
If you can relate and want to learn more on how to get started right away, check out one of my helpful cheatsheets.
Paying It Forward…
“Try Not To Be A Person of Success, But Rather Try To Become A Person Of Value.” -Albert Einstein
I believe as entrepreneur we have an obligation to pay it forward.
I always knew that there was more to my mission than simply growing my own business but to take those gifts, skills, work, and passion and apply that to a greater cause and making a real difference in the lives of others.
I have been blessed in my life both personally and professionally and now it’s time to give back.
Goals
Yellow Brick Road: The Holden Flynn Foundation seeks to serve the community through raising awareness for congenital heart disease, supporting those children and families affected by the illness, enriching the lives of critically ill children through our wagon project, and looking ahead towards the eradication of CHD.
Are You Ready To Take The Real ACTIONABLE STEPS It Takes To Build A Profitable Physician Liaison Marketing Program? Are You Ready To Create Consistency In Your Physician Liaison Marketing Program And Invest In Yourself to become an Invaluable Asset For Your Practice?
Are you ready to commit and put in the work it takes?
Of course, you are, that’s why you’re here!
That’s why you’ve been pushing it out into the field (hoping that your delivery days will come to an end)
That’s why you’ve invested so many hours and money trying to make this physician liaison marketing thing start bringing in new patients.
If you’re reading this, then you’ve confirmed that you’re willing to put in the work in the field, you just want to make sure you’re doing WHAT IT TAKES TO BE BETTER WHEN IT MATTERS MOST.