Podcast Episodes

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling.  [00:01 – 11:04] Opening Segment We introduce the topic of today We give a...

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency. In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how...

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support. In today’s episode, Ben explains the importance of having an IT...

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media...

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local...

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the...