Growing Physician Referrals During COVID #134

Dec 9, 2020 | Podcast Episodes

With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19.

[00:01 – 05:13] Opening Segment

  • We introduce the topic of this episode
  • What is physician liaison marketing?
  • Physicians don’t like interruptions
  • Kelley talks about the roles of liaisons

[05:14 – 18:33] Growing Physician Referrals During COVID

  • Content strategies that liaisons can do to help grow a physician’s referrals
    • Encouraging physician involvement in helpful video resources
    • Answering common FAQs. 
    • Patient-focused contents
    • Leverage social media to connect with other liaisons and physicians
    • Good and bad practices when building your network
    • Learn what your physician wants

 Tweetable Quotes:

“Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott

“One of the biggest values you can bring is your network.” – Kelley Knott

Read Or Download Full Transcript for Episode #134

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode- update this link

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via


Apple Podcasts

Google Play



or visit my website 

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott



Kelley Knott is an expert Physician Liaison Trainer and consultant. Her passion is the help liaisons and practices maximize their effectiveness to improve patient care and revenue new revenue streams for their practice or hospital system. She is one of the first people in the US to develop online courses specifically geared toward physician liaison marketing. She is a published author, entrepreneur, and speaker.

Want to become a better medical marketer?

Don’t miss out on the latest content I am creating. Sign up for my monthly newsletter and join 1,000s of medical professionals.

This field is for validation purposes and should be left unchanged.