3 Musts When Choosing A Physician Liaison Training Program
Implementing a physician liaison program for your practice can be overwhelming and exciting.
The key to building a successful physician liaison marketing program is providing a robust physician liaison training program.
The Benefits of Physician Liaison Training:
Reputation for professionally trained physician liaisons
Consistent physician outreach marketing
Increase physician referrals
Organized marketing, tracking, and reporting
Avoid employee turnover
Confidence in your physician liaison marketing program
Save time, money, and resources
The 3 Most Important Factors When Looking for the Right Physician Liaison Training Program
1. On-going training and support
1. On-going training for a Physician liaison & support
Physician liaison training requires a commitment of time and putting in the work which means that becoming a successful physician liaison is not an overnight solution.
So, when deciding on a physician liaison training program, it is essential to that your physician liaisons feel supported and don’t feel like they have to absorb all the training information in 1, 2, or 3 days.
Physician liaison training that is condensed to 1-3 days can make it more difficult for your physician liaisons to retain the information and they are unable to apply the training and strategies on a realistic timeline.
Condensed physician relations training is problematic because some training strategies can get skipped, forgotten, or physician liaisons can feel lost overwhelmed.
On-going training and support allow your physician liaisons to access the training at speed comfortable to them and then apply that training in realistic timelines and unique to their situations.
Physician liaisons may experience different challenges at different stages you want your physician liaisons to feel that they have the on-going support and training, so they don’t get stuck.
2. affordable training for physician relations
It’s vital that you make the needed investment to provide physician liaison training that will rapidly grow your physician outreach program.
When choosing a physician liaison training program, you want to make sure it is inline with the budgets and the needs of your plan.
5 Questions you need to ask yourself when deciding if a physician liaison training program is financially a good fit…
How long will it take for me to see an ROI?
How many new referrals will take to see an ROI?
Is it affordable for multiple team members?
Are there additional travel expenses that may limit the number of team members that can take the training?
What if my physician relations program grows and we onboard team new team members, can I afford to provide training for them?
Does the price point of the training justify the possible results?
Remember physician liaison marketing involves a commitment of time, money, and resources, but if your training program is at a cost point that makes it challenging to provide the training for your team or put too much pressure on the program, it may not be a fit.
Physician liaison training should be a program that is available for both teams and individuals. You should not have to choose which physician liaisons can attend the training.
Is there a limit to how long your physician liaisons get access to their training?
Is the training condensed?
Is your physician liaison training easy to access for your physician liaisons?
What measure do they have to take to access their training?
Does it require travel, or limit the amount of time or team members that can attend?
I believe that most successful physician liaison training allows easy access with materials available for an extended time. Easy accessibility enables your physician to liaisons the ability to train from the comfort of the office and in a realistic timeline.
You want your physician liaisons to have the accessibility to absorb and retain the information correctly.
If you’re looking for a physician liaisons training that goes way past surface-level theory and drills deep into actionable steps, you can take to build a highly successful physician relations program check out Physician Liaison University™
Physician Liaison University™ is the first ever online physician liaison training course designed with developed to create highly engaged physician relations marketing programs and help physician liaisons expand their referral networks with ease!
by Kelley Knott
Kelley Knott is an expert Physician Liaison Trainer and consultant. Her passion is the help liaisons and practices maximize their effectiveness to improve patient care and revenue new revenue streams for their practice or hospital system. She is one of the first people in the US to develop online courses specifically geared toward physician liaison marketing. She is a published author, entrepreneur, and speaker.