Analytics

How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO #127

by Kelley Knott | Aug 18, 2020 | Podcast Episodes

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the...

Digital Advertising Mistakes Healthcare Practices Make w/ Nick Laiuppa #126

by Kelley Knott | Aug 15, 2020 | Podcast Episodes

Today we had the pleasure of speaking with our Head of Digital Advertising at our agency Intrepy Healthcare Marketing, Nick Laiuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by...

How to Use LinkedIn to Increase B2B Sales w/ Steven Perchikov #125

by Kelley Knott | Aug 14, 2020 | Podcast Episodes

In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov. Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies...

Growing Your Personal Physician Brand w/ Kevin Pho MD #124

by Kelley Knott | Jun 11, 2020 | Podcast Episodes

In today’s episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and...

Why Doctors Should Start a Podcast (and How To) w/ Dr. Ernesto #122

by Kelley Knott | May 22, 2020 | Podcast Episodes

In today’s episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis. Why Is Physician Entrepreneurship the...