How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129


Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources. 

Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with us on this episode.

[00:01 – 12:20] Opening Segment

  • Kim Rodgers talks about her role in Medtronic
  • The biggest issues providers are facing when connecting with patients
  • The role that a practitioner’s website plays
  • How to know if your website is effective
    • The value of Google Analytics
    • Geolocation and Important Conversion Metrics 
  • Kim’s recommendations for better Search Engine Optimization
    • Google yourself – do some research
    • Consistency

[12:21 – 17:57] Increase Traffic to Your Business

  • Kim talks about Google My Business
    • Your gateway to being found locally through local search
    • The more you can fill-out and complete, the better you’re going to perform

[17:58 – 23:38] Reputation is Everything

  • We talk about the importance of REVIEWS to your business
    • Help patients decide if you’re the one they are looking for
    • Good reviews increase patient confidence and attract more consumers
    • Negative reviews help you grow as a business
  • Leverage software and technology

[23:39 – 30:25] Let Your Voice Be Heard

  • Kim talks about how providers can effectively get their voice out to the world
    • Social Media presence
    • Create a website that points back to the institution where they practice
  • Make sure that your field of expertise is showcased

[30:26 – 38:59] Closing Segment

  • Kim talks about the resources Medtronic provides to answer their clients’ questions and help them navigate the waters of healthcare evolution
  • Focus on how you’re being represented online
  • Create the foundation of your “house.”
  • Kim answers: How are you staying engaged during COVID with your team?

 

Tweetable Quotes:

“Reviews to me are very important because it shows that you’re real. It also is an extension of someone else’s experience and it’s building an advocacy for you.” – Kim Rodgers

“The last thing you want is for them to find you and get to your website and not feel confident that they’ve clicked that link and found the right person.” – Kim Rodger

 

Kim Rodgers Bio:

 

  • Principal Product Specialist
  • US Marketing – Medtronic Spine and Biologics
  • Masters of Science in Integrated Marketing Communications
  • Over 20 years of medical device marketing experience
  • Specific areas of interest include local SEO and website design best practices.

 

Resources Mentioned:

You can connect with Kim on LinkedIn.

Read Or Download Full Transcript for Episode #129

Looking for a key quote? More of a reader?

Read or download a free PDF transcript of this episode- update this link

Subscribed Yet? Now you can

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via:

Email

Apple Podcasts

Google Play

Spotify

Stitcher

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

FREE!

The Ultimate Checklist for Growing
Physician Liaison Networks
Webinar: 5 Secrets Every Physician Liaison Should Know
Join Webinar
close-image

Send this to a friend