Growing Your LinkedIn Reach #154

Sep 28, 2021 | Podcast Episodes

LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you’re a veteran, today’s episode will give you some important advice on upping your LinkedIn game.

Michael David Chapman is Founder of the LeadIn Social team; an experienced group of very proficient individuals who are excited to see people’s business and influence grow. He provides entrepreneurs and business leaders a human alternative to automated or bot-driven lead generation and appointment setting services. Michael does this by helping business owners use LinkedIn to extend their reach and grow their business.

[00:01 – 03:55] How to Start Your LinkedIn Journey

  • I introduce our guest Michael David Chapman 
    • Some background 
  • 3 ways to win your LinkedIn journey 
    • Running ads 
    • Content marketing with engagement 
    • Direct outreach 

[03:56 – 17:30] Using Sales Navigator to Outreach Effectively 

  • Michael talks about sales navigator
  • Using outreach effectively  
    • Knocking on the digital door
  • The 3 gates
  • How physicians look at sales
  • Not pitching, but building connections 
  • Reaching your target audience

[17:31 – 32:10] The Numbers Matter

  • Michael talks about how he got started and found success
    • A giver’s game
    • Consistent GOOD content
    • Create and contribute to community groups
  • Why the numbers really do matter 
  • Getting rid of the ‘vanity’ out of vanity numbers
  • Michaels thoughts and recommendations on the Linkedin changes

[32:11 – 36:12] Closing Segment

  • How to connect with Michael
    • Links below 
  • Final thoughts
  • Stay tuned for more. Links available below.

Tweetable Quotes:

“The ability to knock on someone’s digital door, not pitch them, bring them something of value over the long run; that’s the equivalent of you knocking on my door trying to sell me something versus throwing a flyer in my yard hoping that I see it.” – Michael David Chapman

Michael Chapman Bio:

Michael Chapman

In August of 2017, Michael decided to walk away from a toxic work environment and 26 years of working for others across multiple industries. He answered a call to serve and help others achieve their own breakthrough. Having begun his career in 1992 at United Parcel Service, he was afforded opportunities to lead large divisions in transportation and logistics. In 2003, he entered the textile rental industry and served in multiple senior Sales and General Management leadership positions.

The day he walked away back in 2017, he began looking for a new opportunity on LinkedIn. He had written more than 2000+ journals about his life, losses he had endured, and the subsequent learnings in tandem.

As a result, he began to share those with the LinkedIn community. The rest is history. Since that time, Michael has amassed over 250,000 followers and more than 100M views on his content.

Now, he seeks to share his experience as a coach, mentor, speaker, and strategist to help others grow professionally and personally on LinkedIn.

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Thanks for listening.

Kelley Knott 



Kelley Knott is an expert Physician Liaison Trainer and consultant. Her passion is the help liaisons and practices maximize their effectiveness to improve patient care and revenue new revenue streams for their practice or hospital system. She is one of the first people in the US to develop online courses specifically geared toward physician liaison marketing. She is a published author, entrepreneur, and speaker.

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