Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is a Digital Marketing Specialist at Nick LaIuppa Marketing. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.

[00:01 – 09:08] Google Ads

  • What are Google Ads & PPC?
  • Nick talks about how Google Ads function at a higher level.

[09:09 – 32:38] Strategy Development

  • Establish your patient personas first
  • Think like a patient (what type of keywords will they be searching for?)
  • Stay away from Google Smart Campaigns (it’s a great way to lose money)
  • The key elements in search ads
  • What makes a good landing page?
  • Targeting and Retargeting 
  • Choosing the right budget 

[32:39 – 37:27] Potential Problems to be Aware of

  • Nick talks about potential problems when marketing medical and health-related services you should know about

[37:28 – 43:31] Tracking Your Campaigns

  • The different strategies you can use to track your campaigns
  • Call tracking
  • Google Tag Manager
  • Hire the appropriate professionals

[43:32 – 46:12] Closing Segment

  • Check out our previous episodes featuring Nick and ways to connect with him. See the links below.
  • Final thoughts and gratitude
  • Have a Happy Holiday!


Tweetable Quotes:

“You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa

“You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa

Nick LaIuppa Bio:

Contrary to the belief of a lot of people in this industry, I believe that business should be ethical. After seeing so many practices burned by bad marketing companies, I made it my mission to un-burn people.

By deeply understanding your business & your patient, I specialize in creating & managing marketing & advertising campaigns that work.

Episode Links:

You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/

Read Or Download Full Transcript for Episode #137

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What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

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I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

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Thanks for listening. Kelley Knott


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