Generating New Specialty Surgery Patients via Video Marketing #155

Sep 29, 2021 | Podcast Episodes

Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does and he’s gained worldwide recognition by generating new specialty surgery patients via video marketing. 

Dr. Tim Tollestrup, MD is a General Surgery Specialist in Los Vegas, NV and has over 20 years of experience in the medical field. He is a pain focused peripheral nerve surgeon, with extensive training in this largely unknown field. Apart from his practice he is an avid educator and has co-authored several medical articles focusing on peripheral nerve related topics, including one that appeared in the Journal of Reconstructive Microsurgery. He graduated from University Of Utah School Of Medicine medical school in 2001.

[00:01 – 04:11] Getting People to Know You Know Something Different

  • I introduce our guest Tim Tollestrup MD
    • Some background  
  • The uniqueness of Tim’s practice 
    • 3 total practitioners world-wide 
    • Educating people on something so under the radar

[04:12 – 18:24] Generating New Specialty Surgery Patients via Video Marketing

  • Tim’s intro into his video marketing strategy
    • No other option
    • Educating patients directly 
    • Benefits of video
  • The importance of patient testimonials
  • Rising above conventional means of advertising 
  • The means to get videos done
    • It doesn’t have to be hard 
  • How to capture the patient testimonial
  • Behind the scenes of filming a procedure
    • Consent and execution 
    • Thoughts on live videos

[18:25 – 28:51] Finding the Perfect Fit for Your Practice 

  • The types of patients who are a perfect fit 
    • How peripheral myopathy affects so many people
  • Referral sources 
  • The challenges and lack of information in this field
  • Advice on building relationships with a liaison 
    • 4 types of people to look out for

[28:52 – 33:40] Closing Segment

  • How to connect with Tim
    • Links below 
    • The evaluation process
  • Final thoughts
  • Stay tuned for more. Links available below.

Tweetable Quotes:

“I just found myself banging my head against the wall trying to get doctors to understand what it is that I did, number one, and number two – who would be appropriate referral patients to send me.” – Tim Tollestrup, MD

“I realized, pretty quickly, that patients who have these problems get it, immediately. When you start talking to them about what they’re experiencing, they get it… So I realized I had to take this message directly to patients.” – Tim Tollestrup, MD

“This is clearly the way to communicate with patients in 2021… Get in front of the camera and get comfortable.” – Tim Tollestrup, MD

Tim Tollstrup Bio:

Tim_Tollestrup_MD (1)

Dr. Tim Tollestrup is a surgeon based in Southern Nevada that helps patients resolve nerve issues that often have been misdiagnosed or considered untreatable.

Nerve surgery procedures done by the Tollestrup team can provide permanent relief and long-term solutions to a myriad of chronic pain problems, previously considered to be untreatable. These procedures have led patients to call him a “life saver” and a “quality of life saver.”

This specialized field of peripheral nerve surgery is the missing piece in the chronic pain puzzle and unknown to 99.9% of medical professionals that do not possess a detailed knowledge of peripheral nerve anatomy or have any specialized, comprehensive training in recognizing, diagnosing, or treating these kinds of complex pain problems.

The efforts, and accompanying results for patients that have been helped by Dr. Tollestrup are best summed up by those he’s helped overcome pain and quality of life issues through peripheral nerve surgery.


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Thanks for listening.

Kelley Knott 



Kelley Knott is an expert Physician Liaison Trainer and consultant. Her passion is the help liaisons and practices maximize their effectiveness to improve patient care and revenue new revenue streams for their practice or hospital system. She is one of the first people in the US to develop online courses specifically geared toward physician liaison marketing. She is a published author, entrepreneur, and speaker.

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