When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher. 

[00:01 – 14:03] Find Your Brand 

  • What does Jared Johnson do? 
  • Podcaster, marketing consultant, content creator
  • Jared explains what Branding is 
  • How to build your Brand 
  • Personal branding and organizational branding 

[14:04 – 23:32] Brand Engagement 

  • Jared shares tips and advice on how to increase your brand engagement 
  • The power of social media 
  • Differentiate yourself from your competition 
  • Look into the lens of a patient 

[23:33 – 36:52] Digital Marketing and Branding 

  • We talk about Digital Marketing 
  • Where digital marketing and branding should meet 
  • Social media and content creation 

[36:53 – 42:11] Closing Segment 

Get in touch with Jared. Links available below. 

Tweetable Quotes: 

“What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson 

“In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson

 Jared Johnson Bio:

jared-johnson-1-300x300

Part consultant and part thought leader, Jared is one of the most influential voices working to accelerate the digital transformation of healthcare. When something new comes around, he’s the one who checks it out, which might explain why he frequently finds himself at the forefront of digital engagement. Jared is a digital transformation consultant, rapping keynote speaker, prolific content creator, #DigitalHealth Top 100 Influencer, host of the Healthcare Rap Podcast, and author of Connect the Docs: Put Digital Health Into Practice. When he isn’t playing digital hipster (he was podcasting before it was cool, or so he tells himself), he can be found running obstacle course races or hiking the Grand Canyon.

You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/

Episode Links:

Read or Download Full Transcript for Episode #147

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What We Do 

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing 

Check out our physician liaison training platform – Physician Liaison University 

Leave a Rating & Review for Other Listeners! 

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. 

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. 

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. 

Thanks for listening.

Kelley Knott 

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