In today’s episode, co-host Justin Knott is joined by special guest Neil Patel. Neil is one of the top digital marketing thought leaders in the industry having amassed 100,000s of followers and millions of website visitors each month.
He is the owner of Neil Patel Digital and joins us to talk about digital marketing strategies to grow during the COVID pandemic and beyond. Enjoy!
Check out the show notes below and download the full transcript below.
What is happening with search trends during COVID?
We’re seeing a big surge in traffic for anything health care online at this moment. We’re seeing traffic increases not just related to COVID, but just general health. Well-Being. Cooking at home, recipes, staying healthy, home workouts, healthy mindset, all that kind of stuff doing really well. This means that you got to start off by having amazing free products to get them in the door. Free information. And if you can provide them enough value, you can then eventually sell them on something.
What are you doing for your clients to help them grow right now?
We have been encouraging our clients to give away more stuff for free than ever.
We’ve been pushing harder on paid Ads for our customers, even though conversion rates are down.
Costs are also down 3-4X so you can still generate a very high ROI on your investment into advertising right now.
Tips for Boosting Conversion Rates on Ad Campaigns
We’re telling our customers to offer payment plans, whether if you’re selling e-commerce products or if you selling e-books, you can offer monthly payment plans.
And in general, we’re seeing that conversion rates right now around twelve percent.
How can practices leverage telehealth to reach patients in new markets?
One thing that I would end up doing is going virtual and broadening out your whole state instead of just your own city. If you’re giving therapy in mental health sessions, you know, someone has had to just come to your office for you to do that. You can do that online as well. Virtually. Expand your customer base, expand your ad campaigns in the marketing and go broader to outside of your city and go more general into a bigger population and see what happens.
Any advice on making technology adoption easier in the older population?
For things like that, like even my parents, I probably won’t be able to get them on Zoom because they don’t know how to do it.
I like FaceTime or whatever is on the Android phones because then they can just click the accept button. Most people have WhatsApp. WhatsApp has video as well. I would try some of those as well and that’ll help out in their struggle.
Try not to get them to install new stuff because if they’re installing new stuff it is not going to work as good.
Becoming a Thought Leader and Producing Content
What I would do is trying to go out there and do podcast episodes. Do guest posts. You probably know that physicians do Facebook live with each other’s audience get more brand exposure that way. Go live on social media. All those kind of things. It will help you get your brand out there, I believe will help you along as well.
Which are best…social groups or leveraging Live tools on social media?
Do you think Facebook groups could be a good avenue, especially if you have a really specific niche that you’re going after and trying to build thought leadership in?
It is with the problem with groups is the reach isn’t as good as it used to be, but it is good. It’s better than nothing. The reach is better when you go live.
Do you think leverage Facebook Live over groups? Yes.
What has your experience been with LinkedIn live? I know they are still trying to work out some of the kinks with it as they are rolling it out to a broader audience.
Very beneficial. LinkedIn live is not as popular as the other ones, they are much more generous with spreading it out and increasing your reach.
I am a New York Times bestselling author. The Wall Street Journal calls me a top influencer on the web, Forbes says I am one of the top 10 marketers, and Entrepreneur Magazine says I created one of the 100 most brilliant companies. I was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
I’ve helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.
My marketing blog generates over 3 million visitors per month (51% of them spend money on paid ads), my Marketing School podcast generates over 1 million listens per month, my YouTube channel about marketing has over 20 million views and half a million subscribers, I have 960,000 Facebook fans, and 343,000 Twitter followers.
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Thanks for listening. Kelley Knott